By His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
If you come here and dance and chant or ring the bell or anything about the ārātrika, if you see anything you do, that is your permanent credit. Therefore, for the common man, this chance is given. This temple is meant for that purpose – that people will come to see the Deity.
The Deity is Krishna. Don’t think otherwise. Krishna has agreed to be dressed by you. If you think of Krishna, about His virāt-rūpa (universal form), you will fail to bring dress for that virāt-rūpa. His head is on the sky; another leg is on the Pātāla. That is also true. But you cannot conceive of Krishna in His virāt-rūpa and at the same time dress Him and give Him something to eat. That is not possible. Therefore Krishna has become so merciful. Here, of course, the Deity is not very big. In Hyderabad we have got three times bigger Deity. But you can have a small Deity. Many Vaishnavas, they carry a small Deity with them in a small box, and they worship. So, Krishna is anor anīyān mahato mahīyān: He can become bigger than the biggest and smaller than the smallest. That is Krishna.
So real thing is bhakti, bhaktyā. Therefore it is said, bhaktyā pumān jāta-virāga aindriyāt. And the more you serve Krishna – you give Krishna to eat; you give Krishna to be dressed nicely, then you will forget dressing of yourself. Now see these devotees. They are dressing Krishna so nicely, they are satisfied with that dressing of Krishna. They are not very much busy for dressing themselves. This is bhakti-yoga, virāga. Everyone is very busy how to dress himself very nicely so that he may be attractive, but if you try to dress Krishna nicely, then you will forget yourself how to dress nicely. Is it not practical? Anyone will agree.
These Vaishnavas, these boys, they are young boys. The girls, they are… They don’t care for their dress because they are dressing Krishna. This is the way. You dress Krishna nicely. You give Krishna nice foodstuff. Then you will forget, “Oh, I will have to satisfy my tongue in this way and that way, by chop, by cutlet, by going to restaurant.” You will forget. Therefore it is called bhaktyā pumān jāta-virāga aindriyāt.
The materialistic persons, they are simply busy for satisfying the senses. Go to the hotel; satisfy the tongue. Go to the cinema; hear the cinema song, see nice girls, and so on, so on. But these devotees, they are not interested at all. The cinema is here, a few steps away, but you will never see a student or a disciple of Krishna consciousness will go to that nonsense place. Practically, you can see. Why it has become possible? Bhaktyā pumān jāta-virāga aindriyāt. It is practical.
The more you engage yourself in devotional service, the more you will forget your sense gratification process. And as soon as you become completely detestful for sense gratification, then you are liberated person, fit for going back to home, back to Godhead. This is the process.
[An excerpt from a lecture delivered on the Srimad Bhagavatam 3.25.26 on November 26, 1974 in Bombay, India]