By His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
The science of Krishna consciousness or God consciousness is not meant for the rascals. It is meant for the intellectual persons. Krishna yei bhaje sei bada catura: Unless one is very intelligent, he cannot be God conscious or Krishna conscious.
[Srimad Bhagavatam 7.6.1]
Therefore this word is used: prājna: pra means prakrsta-rūpena, specifically. jna means a man of intellect. So Bhāgavata-dharma means to re-establish our lost relationship with God.
Therefore in every section of human society there is an attempt to re-establish our relationship with God. But at the present moment there is a systematic propaganda to forget whatever little relationship we have got with God. People may not understand what is the science of God, but still, people know that there is something like God.
This is the symptom of this Kali-yuga – They will manufacture objects of worship, but not worship God. They will present so many false gods, but they will not worship the real God. One has to worship something because “it is my nature.” I worship. Somebody worships God and somebody worships dog. Because I cannot remain without worshiping. Worshiping means loving. Without love, there is no worship, there is no question.
[An excerpt from a lecture delivered on the Srimad Bhagavatam 7.6.1 in Boston on May 8, 1968]