By His Divine Grace A. C. Bhaktivedānta Swami Prabhupāda
So Śukadeva Gosvāmī is recommending that either you go through this austerity process, brahmacarya, śama, dama, titiksa dhana, satya, śauca, yama, niyama [Bg. 18.42], so many items… Either you go through this process to come to the platform of spiritual understanding, or kecit, those who are fortunate, kecit kevalayā bhaktyā, the same result is open.
Sometimes other people, the so-called yogis, jnānīs, karmīs, or followers of religious, ritualistic ceremonies, they think, “How it is possible that these Hare Krishna people have become so quickly self-realized simply by chanting Hare Krishna, without undergoing so many processes?” That is the gift of Lord Caitanya.
Krishna is Supreme Person; Lord Caitanya is the same Supreme Person, but He’s teaching us how to approach the Supreme Person. Just like sometimes my disciple is massaging my body, I take his hand and show him: “Do like this.” Actually I am not massaging, but I am teaching him. It is not that I am massaging him. Similarly, when Krishna comes as a devotee (in the form of) Lord Caitanya, He shows the way how to approach Krishna. krsnāya krsna-caitanya-nāmne, namo mahā-vadānyāya krsna prema-pradāya te [Cc. Madhya 19.53].
Lord Caitanya was worshiped by Rūpa Gosvāmī as the greatest munificent personality or incarnation because He was distributing krishna-prema, love of Krishna, very easily, so that this system was acceptable to even a child. So easy—by simply chanting and dancing.
Here, Śukadeva Gosvāmī says kecit. Kecit means some fortunate person. It is not for all. For general people, one has to undergo the regular process of austerity, but one who knows, or one who is fortunate to have the mercy of Lord Caitanya and His disciplic succession, such person, kecid, someone…, Not all. Someone who is intelligent, bhagavān, fortunate, they take to this process.
kevalayā bhaktyā. Our process is kevalayā bhaktyā. Kevalayā means pure devotional service. No other adulteration or amalgamation. No. Simply to serve Krishna – this is the program. From early morning at four o’clock till ten at night, they are all engaged in Krishna’s service. This is called kevalayā. They have no other business. So this process is recommended for all. That is the perfection of all religious process.
[An excerpt from a lecture given on the Brahma-samhita in Bombay on January 3, 1973]